華潤萬家有限公司 （CHINA RESOURCES VANGUARD Co.Ltd., 縮寫CR Vanguard）是中國最具規模的零售連鎖企業之一,是香港規模最大、實力最雄厚的中資企業集團--華潤（集團）有限公司旗下一級利潤中心。

    華潤集團將零售作為主業發展，并制定了5年時間內投資50億，實現營業額500億，年度利潤5億元的“四個五工程”戰略目標。作為華潤零售戰略的龍頭企業,華潤萬家擁有了國際資本市場的發展空間與良好的機制平臺。

    20年的發展歷程，使華潤萬家成為全國范圍發展的大型零售企業。截止到2003年12月，華潤萬家員工總人數超過14，500人，并以103.2億元的銷售額名列中國零售企業百強第九位，在廣東省同行業蟬聯第一。

    目前華潤萬家在香港、廣東、浙江、天津、北京等地擁有門店超過450家，形成了華東、華南、華北、香港四大業務發展區域，主營大型綜合超市、綜合超市、標準超市三種業態。其中大型綜合超市19家，主要分布于華南地區，是公司在發展過程中形成的比較成熟的業態模式，以齊全的商品品種，最大限度地滿足消費者“一站式”的購物需求；綜合超市46家，在華東、華北、華南地區都有發展，以經營快速消費品為主，為現代城市居民快節奏的城市生活提供了便利；標準超市門店數量最多，遍及四大業務區域，以社區居民為依托，突出了便利優勢。華潤萬家以持續改善消費者生活品質為已任，引領現代與健康的生活方式，三種業態優勢互補，為消費者提供高質、超值的商品與服務。

    華潤萬家不僅要做中國零售業的領先企業，更有志于做中國最有影響力的零售企業品牌。2004年，華潤萬家全面啟動了新品牌戰略，將公司旗下“萬佳百貨”、“華潤超級廣場”、“華潤超級市場”三種業態統一在“太陽花”為主標識的全新形象之下，同時開展了全國范圍的新品牌推介活動，將以統一鮮明的公眾形象出現在消費者面前。

    展望未來，華潤萬家充滿了信心，秉承“與您攜手，改變生活”的企業理念，通過持續的優化與發展，華潤萬家將致力于成為改善大眾生活品質的卓越零售企業。

 

    China Resources Vanguard Co., Ltd. (abbreviated as CR Vanguard), one of the largest store chains in China, is one of the profit centers of China Resources (Holdings) Co., Ltd., who is the largest and strongest Chinese capital enterprise in Hong Kong. 

    The retail business is an important part of China Resources development plan. Moreover, China Resources established a “Four-Five Project” strategic target, i.e. invest 5 billion yuan, contribute 50 billion turnovers, and annually generate 500 million profits in 5 years. As the key strategic enterprise of China Resources Retail, CR Vanguard benefits from its economic environment and good mechanism platform.

    With 20 years development, CR Vanguard becomes to be one of the largest retailers in China.  Served with more than 14, 500 employees, CR Vanguard had ranked top 9  of the retail corporation, with sales of ￥ 10.32 billion at the end of 2003, continuing to be No. 1 in Guangdong province.

    At present, CR Vanguard operates approximately 450 stores in Hong Kong, Guangdong, Zhejiang, Tianjin, Beijing, etc., formed with the following 4 Business Units, i.e. East BU, South BU, North BU and Hong Kong BU, and three store formats— Vanguard, Superstore, Supermarket. Among which, 19 Vanguards are mainly located in South China, which furthest meet the customer’s “One-Stop” shopping need with abundant merchandise; 46 Superstores, locating in the East, North and South, are engaged in fast consumer goods and provide convenient services for our customers; The Supermarket are widely extended all over four BUs, offering customers especially local residents with much convenience. CR Vanguard is dedicated to creating richer and better choices continually for customers and providing high quality and over-value merchandise with good services for our customers.

    CR Vanguard is not only working to be the leading retail enterprise in retailing, but also devoting to be the most influential retailer in China. In the year of 2004, CR Vanguard starts up a new brand strategy, which using the “Sunflower” as it’s logo in all three store formats, i.e. Vanguard, Superstore, Supermarket. Simultaneously, a new national-wide brand introduction activity has been carried out, which will show our customer a bright image.

    In the future, CR Vanguard is full of confidence on its development, with the philosophy of “Better Life Together”, CR Vanguard is dedicated to be a transcendent Retailer by creating better lives for people through constant optimization and development.